Automating Groove Flows with UserGems Leads and Contacts
Since Groove sits on top of Salesforce, there are no syncing settings or field mappings to worry about. All records updated within Groove/Salesforce are also updated in the other tool simultaneously.
(1) First, let’s build our flow(s) that we will enroll UserGems leads/contacts into
Important consideration: It is a Groove best practice to have different Flows/input reports for Leads and Contacts

Resource: UserGems Recommended Playbooks
(2) There are 6 ways to add a lead or contact to a flow
- Manual:
- Button on contact (via Groove plugin)
- List views (via Groove plugin)
- CSV upload (within Groove)
- Automated:
- Report Import (recommended if you don’t have LeanData)
- Saved Search (utilizes “saved” searches that you have conducted within Groove - based on filters)
- LeanData
(3) Here, we will focus on the 'Report Import' option
- Once you have your flow created, simply navigate to it and find the “Automated Actions” tab
- Select Import via: “Salesforce Report:
- Locate the folder/report that you would like to use for sending contacts to this Flow


- Now, every 3 hours, any new entries to the report will automatically be added to this flow!
Additional Considerations
- Configure your reports/flows so that any given prospect only enrolls in one UG flow at a time
- Can utilize "Import Rules" along with field updates/actions to prevent this
- Be mindful of who will be the "sender" for a given flow. Adding user lookup or owner fields to the source report will allow you to dynamically set the "sender" based on who the prospect is.