UserGems plugs into the tools your team already runs on. Each connection unlocks a different part of the platform, and together they let signals flow in, messaging flow out, and records stay current without manual work.
Here are the connection categories and what each one does.
CRM
Salesforce and HubSpot. The CRM connection is bi-directional: UserGems dynamically reads and writes data and creates net new records in these systems. Reading keeps your tracked contacts, tracked companies, ICP inputs, and imported fields current as your CRM changes. Writing pushes new prospects, job-change updates, and signal context back into the records your reps work every day.
This is the foundational connection. Nearly everything else in the platform depends on a healthy CRM sync.
Engagement
Outreach, Salesloft, and Gong Engage. These native integrations let UserGems generate AI messaging and enroll prospects directly into sequences from UserGems campaigns. Gem-E writes the personalized subjects and email bodies, and the campaign's add-to-sequence step delivers each prospect into the right sequence automatically, no copy-paste in between.
Using a different sales engagement platform? You can still connect it through your CRM. See AI Messaging: Direct vs Indirect Integrations.
Calendar
Google Calendar and Outlook Calendar. The calendar connection lets UserGems enrich your CRM automatically when new relevant stakeholders join meetings and opportunities. When someone new from a prospect or customer account shows up on an invite, UserGems captures them, so your buying committees in the CRM reflect who is actually in the room.
Notifications
Slack. Connect Slack to push signal alerts to channels, users, groups, and more. When a past champion lands at a target account or a buying signal fires, the right rep hears about it where they already work, with the context (and any imported CRM fields) included in the alert.
Call transcripts
Gong. Capture Gong notes to enrich messaging with historical context from past calls. When Gem-E writes to a prospect your team has spoken with before, it can draw on what was actually discussed, making outreach feel like a continuation of the relationship instead of a cold start.
Ad platforms
LinkedIn, Meta, and Google. Connect your ad platforms to push UserGems audiences directly into ad campaigns. The same signal-driven audience your reps are outbounding can get air cover on paid channels, so marketing and sales hit the same prospects at the same time.
Where to connect
Everything lives in Settings under Connected Applications. If a connection shows as disconnected or you are unsure what an unfamiliar entry is, flag it to your CSM.