UserGems includes a library of 30,000+ intent topics.
To make them easier to navigate, it helps to know that most topics fall into a few common buckets.
Start by deciding which of these buckets you want to track.
Common Intent Topic Categories
1. Company & Product Names
Specific vendors, platforms, or tools.
Examples:
- 6sense
- Clay
Use these when you want to track interest in specific solutions or competitors.
2. Research Categories (What teams are learning about)
Broad areas of research or interest.
Examples:
- Account-Based Marketing (ABM)
- Buyer Intent Data
- AI ABM
Use these when you want to track interest in a category or problem space, not a single tool.
3. Strategies & Methodologies
How teams think about solving a problem.
Examples:
- AI-Powered Outbound Sales Strategies
- Sales Development Best Practices
Use these when you want to track initiative-level intent, not just tooling.
4. Roles, Teams & Functions
How organizations structure work.
Examples:
- Sales Development
- RevOps
- Demand Generation
Use these when you want to track interest tied to a specific team or function.
5. Motions & Workflows
How work actually gets done.
Examples:
- Cold Outreach
- Account Scoring
- Account Prioritization
Use these when you want to track operational focus or execution patterns.
Common Ways Teams Structure Signals
- Focused: one competitor or tool
- Grouped: several related competitors
- Research-only: categories, strategies, or workflows
- Mixed: companies + research categories
The example below shows how we created a mixed intent signal for “AI Marketing + ABM”
