HubSpot Property Definitions
Below are the properties that we can PUSH into your HubSpot instance automatically to enable the data sync with UserGems. All properties are optional to push/map, although your CSM can share best practices depending on the signals you are utilizing.
Note: if you decide to create these properties yourself, please follow our recommended naming conventions below
Properties:
UG - No Longer at Company (boolean)
- Updated on the departing contact when a job change is recognized. Many of our customers will use this update to de-register the contact as a "Marketing Contact" (via workflow)
- API Name: ug_no_longer_works_at_company
UG - Past Company (text)
- Company that this contact previously worked
- API Name: ug_past_company
UG - Past Relationship Type (text)
- This value represents the specific list that this job changer was being tracked on. You can always view all lists being tracked within the UserGems web app - values in the “Relationship” column are stamped into the UG - Past Relationship Type
- API Name: ug_past_relationship_type
UG - Created By UG (boolean/checkbox)
- Equals Yes for any contact created by UserGems
- API Name: ug_created_by_usergems
UG - Initial Signal Source (text)
- The signal that caused us to send the prospect to HubSpot
- API Name: ug_initial_ signal_ source
UG - Last Updated(date)
- Date that this contact last ran through a UserGems workflow
- API Name: ug_last_ updated