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While UserGems and HubSpot Sequences don't integrate directly, UserGems does directly integrate with HubSpot. The UserGems <> HubSpot integration enables:

1. The sync of Contacts and Companies between UserGems and HubSpot
2. UserGems to automatically add Contacts directly to the right Sequence to reduce the manual work for your reps and ensure timely followup

Steps

1. Create Gem-E fields in HubSpot

1. Within HubSpot, navigate to Settings > Properties (under Data Management)
2. Make sure Contact Properties is selected in the Select an Object dropdown
   • Optionally, create a Group for these fields called Gem-E Fields to keep the fields grouped together and the layout clean

1. On the Properties tab, click Create property

1. Use the field types and labels from the table below to create all 14 Gem-E fields
   • Make sure to create all Subject fields listed below, though you will notice that some are not referenced in the table in Step 3 below
   • Important note: When creating HubSpot properties, HubSpot automatically generates an Internal name from the label. The Internal name is permanent and cannot be changed after the property is created, and the UserGems <> Hubspot integration relies on this value
     • Example: Gem-E Subject 1 may generate in Hubspot's Internal name field as geme_subject_ 1, but it's important to manually edit the Internal name to the format gem_ e_subject_ 1

2. Add a Campaign Workflow Action to Update CRM Fields

1. Go to Campaigns in the UserGems app
2. Select a Campaign to edit
3. Add an Update CRM Fields action (after the Activate Gem-E action)
4. Select the object you’re updating
5. Add allGem-E properties under the CRM field section (our screenshot shows a few as an example)
   • For each field row, select New Value = "Dynamic"‍
   • Map each CRM property to the dynamic Gem-E value by clicking the Label dropdown
6. Make sure the toggle in the top right is set to "Action On" and save the Campaign

3. Create Templates for Sequences

1. Within HubSpot, navigate to CRM > Message Templates > New Template

1. Name the Template "Gem-E Email 1"
2. Click Subject > Personalize > Search for "Gem-E Subject 1"
3. Click into the body of the Template > Personalize > Search for "Gem-E Content 1"

4. Create Sequences

Next, create a new HubSpot Sequence using the custom properties created in Step 1. The properties will dynamically populate with Gem-E messaging when a contact enters the sequence. See this article about creating a Sequence in HubSpot.

Your sequence structure should look like one of the tables below.

1. In HubSpot, navigate to Sales > Sequences > Create Sequence

1. Add the Templates that were created in Step 2 to the Sequence. Search for "Gem-E Email 1" first.

1. Check the Delay (number of business days) between Sequence steps. If the second email will send on day 6, then the Delay will be 5 business days.

Example sequence structures are included below:

Co-pilot (High Touch) template for past champions:

‍‍Co-pilot (High Touch) template for everyone besides past champions:

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‍Autopilot (low touch)  template:

5. Set Up Workflow

1. In HubSpot, navigate to Automation > Workflows > Create Workflow

1. Select Triggers > Data values > Record meets a set of filter conditions

1. Select Contact > Contact Properties

1. Search for "Gem-E Content 1" and make the criteria "is known"

1. Click Next > Save & Continue
2. Add an action
3. Go to Communications > Enroll in a sequence

1. Select the Sequence you created in Step 3, "Gem-E Sequence"
2. Choose the Sender and Contact Owner Property. We suggest "Contact Owner" for both.

1. Click Save.

6. Publish Workflow 🚀

After creating the properties, templates, sequence(s), and workflow, you're ready to publish the workflow!

Navigate to Review and Publish to activate the workflow.

Additional Resources

• ‍Email Deliverability Best Practices