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Campaign Library

Campaigns are the combination of AI powered data, signals, & messaging, tailored to reach the right people & companies in order to achieve a key business objective.

Whether it's reactivating past champions, prioritizing ABX, or reducing churn, UserGems campaigns are here to help you optimize every part of your GTM motion.

Turn past champions into new revenue

Activate your warmest path into a new accounts: Champion job changes.

Connect with past champions at new companies

Past champions are 3x more likely buy (again). Reach out to them when then join a target or ICP account.

Reconnect with past champions (after 6 months)

Set up automation to re-connect with champions who don't convert the first time around.

Multi-thread companies with past champion

Engage other stakeholders at a past champion's new company using their joining as a reason to connect.

Revive closed lost and churned customers

Your product/services change, and so do the needs of your prospects & customers. Start with accounts that already know you to see if timing / fit is better now.

Revive closed lost by targeting past evaluators

Prospects needs change & so does your product. See if timing is better now that some time has passed.

Revive closed lost by targeting new decision makers

A new decision maker (past champion, new hire etc.) can be the perfect catalyst to restart a conversation.

Revive churned customers when new DMs join

Revive churned customers by engaging past champions or new key hires that join the account.

Select & prioritize ABX accounts

Combine signals like intent, funding, hiring etc. & more to help reps proiritize the right accounts and automate low prio activies.

Prioritize & engage high intent accounts

Swarm accounts spiking in intent whether UserGems or external (DemandBase, 6Sense, G2 etc)

Select & engage high prio. ABX accounts

Identify high prio ABX accounts based on signals & assist reps in reaching out to the right buyers.

Select & auto engage low prio. ABX accounts

Identify low prio ABX accounts based on signals & automate outreach so reps focus on high prio accounts.

Protect & accelerate open opps

Keep open opps moving by proactively multithreading when new key decision makers join or are promoted.

Notify reps when decision makers leave open opps

Notify reps as soon as an evaluator on an open opp leaves so they can mitigate deal loss.

Accelerate opps when new decison makers join

Engage a past champion or key new hire joining an open opp account to help accelerate the deal.

Multi-thread open opps

Engage other key DMs proactively at accounts with open opps to get more buy-in.

Retain & expand your customers

Retain and grow your customers by proactively multithreading when new key decision makers join or are promoted.

Notify reps when decision makers leave customers

Notify reps as soon a key champion leaves so they can mitigate churn risk

Expand customers when new decision makers join

Engage a past champion or key new hire joining a customer account to educate and expand usage.

Multi-thread customers

Engage other key DMs proactively at customer accounts to widen your champion committee.

Misc. Micro Campaigns

With signal based campaigns, the sky's the limit! Whether it’s event nurtures or inbound multi-threading, explore our micro campaigns library to keep expanding your signal usage.

Event list enrichment & nurture

Enrich event attendee lists and follow up with highly personalized messaging

Multi-thread after demo request

Start getting deeper at an org as soon as a demo request comes in.