Customer Competitors

What is it?

The Customer Competitors signal identifies prospect accounts that compete with your existing customers, allowing you to leverage competitor name-dropping as a sales tactic.

How it works

  1. Activate the Customer Competitors signal in the Signals Library.
  2. Upload your Customer List.
  1. Show identified competitors grouped by customer in the 'Preview Competitors' tab
  1. On the 'Find Prospects' tab, select whether to scan for key titles at these competitor accounts including whether you want to:
    • Find prospects using a specific persona
    • Limit the number of accounts to scan
    • Limit to only ICP matching accounts
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