1. Summary
Connecting UserGems to Outreach enables the following features:
- Automatically sync UserGems sequence templates with Outreach
- Enable engagement automations, such as adding your job changes to sequences when they match certain criteria
- Keep track of activities to your contacts
2. Connect Outreach
You can connect your UserGems account to Outreach during signup, by tapping on "Connect to Outreach" in this step:
![](https://cdn.prod.website-files.com/621ffb9987a4890ced10ab9b/64e75af4506a7232f75434d1_4eAc3w1i78E8PrBqclj_qZqc8kE1cX6dEtkKXISPE_rMZxAi_nR2lxA96uobuiz7EsZtAYJwJgyp-Uk9pDjK7RoaP1t6yKMtnNPBuO1-96ApGfJPhlKWcNvlC4QAmorddDcj5xwpwFPoGyJYJqTPX5o.png)
If you skip this step during sign-up you can also go to https://app.usergems.com/contact-tracking/settings#engagement at any time to connect to Outreach (or navigate to "Contact Tracking" -> "Settings" -> "Engagement" in the web app).
When you tap on Connect to Outreach, you will be prompted to sign in to Outreach with your account credentials. Please sign-in to complete your connection.
![](https://cdn.prod.website-files.com/621ffb9987a4890ced10ab9b/6511ec997fd162758c6ab59c_Screenshot%202023-09-25%20at%204.24.39%20PM.png)
3. Sync UserGems sequence templates with Outreach
After connecting your Outreach account, you can sync UserGems-recommended sequences to Outreach, so you can automate UserGems playbooks based on job change signals and other criteria:
![](https://cdn.prod.website-files.com/621ffb9987a4890ced10ab9b/6511ed7c08a9de480b8c76b7_Screenshot%202023-09-25%20at%204.28.27%20PM.png)
4. Outreach Prospect Syncing
Before activating automations in UserGems, please ensure your accounts, contacts and leads are automatically synced to Outreach, so they can be added to sequences automatically.
![](https://cdn.prod.website-files.com/621ffb9987a4890ced10ab9b/6511ee82f9d988bdd36b6dc1_Screenshot%202023-09-25%20at%204.32.58%20PM.png)
How it works:
- UserGems detects a signal and automatically creates or updates a contact or lead in your CRM
- Outreach looks for new records and updates to your contact/leads in your CRM, syncing them back to Outreach
5. Enable Engagement Automations
After connecting Outreach, you can set up automations to add your contacts/leads to the right sequences, using UserGems signals as criteria.
To do that, access the automations area in the sidebar:
![](https://cdn.prod.website-files.com/621ffb9987a4890ced10ab9b/64e75b0e478c346a2a407f00_mAXGZR3mt7vEy_PzgCGtdOXGAzfwh-5UUwJrCTpq9d26Oga44EPLqkKnx-4uZ1pIR8hTzxgzos_E_-xYe3dDYRUWUDip9e7EYAAmR5ojI5bjzFMp-c7ZMQINIF19WQ3ktIJSq7HPVQRlghLFGmJNk7g.png)
In this example, we’re showing how to create an automation, using one of the default filters: UserGems - Past User > Joined target Account.
After selecting the filter and the sequence to add (previously synced to Outreach), contacts or leads will be automatically added to the sequence Past User > Joined target Account whenever UserGems detects that one of your users changed their job and joined one of your target accounts.
![](https://cdn.prod.website-files.com/621ffb9987a4890ced10ab9b/6511f0b4882c1f1c81eb7c49_Screenshot%202023-09-25%20at%204.42.06%20PM.png)
You can then monitor your UserGems that were already added to a sequence:
![](https://cdn.prod.website-files.com/621ffb9987a4890ced10ab9b/64e75b0d5667d2557b3ee81e_gW17-QgYR3vP3rWM4kB06nlBmdeH0hdzf9LevHhI-CS51Y4K7hfFtvB-GG8vrp6a1gwPu_Wb5qUgyLsv5KMGBE4tjqs6PvTCzhRPovmOSu2cx4Ynd2Lp3Ut1fEuTB0UejK387vpj1Wf_bQ0H-rum-Rc.png)
Please reach out to your CSM to help you set up job change filters and automations.